Love My Reality is owned by wife and husband, Crystal & Wayne Lewis, from South Louisiana. They are both military veterans who met while on deployment overseas over 15 years ago. Their unique backstory is reflected in the brand, bringing a sense of authenticity and passion to their business, highlighting their dedication and commitment to their customers.

What started as a t-shirt apparel company in 2012 has since evolved into a full-fledged women's fashion line, delivering trendsetting collections every season. With a clear vision to bring a fresh perspective to Baton Rouge, LMR opened its brick-and-mortar location in Perkins Rowe on Labor Day weekend 2022. Over time, the store became more than just a retail space—it became a destination for those seeking something truly special.

Now, LMR closes another chapter by closing its Perkins Rowe storefront to focus on taking the brand to the next level. This is not the end—just a new beginning. LMR will continue bringing its designs to customers through pop-ups and trunk shows, keeping the connection alive while expanding its reach.

Bringing LMR to market has been a labor of love, and it remains an honor to create fashion that encourages women of all sizes and shapes to love their reality.

LMR's collection has modern, fun, edgy pieces with a feminine flair, bold prints, soft fabrics and exquisite textures.

LMR offers pieces for the fashionista who aspires to be a trendsetter, the minimalist who accessorizes staple pieces and the woman on the go who enjoys effortless shopping.