Love My Reality is owned by wife and husband, Crystal & Wayne Lewis, from South Louisiana. They are both military veterans who met while on deployment overseas over 15 years ago. Their unique backstory is reflected in the store and brings a sense of authenticity and passion to their business, highlighting their dedication and commitment to their customers.

The clothing line has morphed from a t-shirt apparel company established in 2012 to a full-fledged women's fashion line delivering the trendiest collections for each season.

By taking a leap with a clear vision in mind to bring a fresh perspective to the community of Baton Rouge, LMR officially opened its doors on Labor Day weekend 2022. Since then, the store has evolved into more than just a retail space - it's become a destination for those seeking something truly special.

It has been a labor of love bringing LMR to market, but it is an honor to birth fashion that encourages women of all sizes and shapes to love their reality.

LMR recently wowed New York Fashion Week with its debut collection, seamlessly blending Louisiana's rich culture and the lively spirit of Mardi Gras. The vibrant garments, echoing Mardi Gras hues, were meticulously crafted, capturing Louisiana's intricate details. This debut earned enthusiastic applause, establishing LMR as a major fashion player, celebrated for its cultural richness and creative vision.