Love My Reality is owned by wife and husband, Crystal & Wayne Lewis, from South Louisiana. Both are military veterans who met while on deployment overseas more than 15 years ago. Their unique backstory is woven into the brand, bringing authenticity, passion, and a deep sense of commitment to their customers.

What began as a t-shirt apparel company in 2012 has since grown into a full-fledged women’s fashion line, delivering trendsetting collections season after season. In 2022, with a clear vision to bring a fresh perspective to Baton Rouge, LMR opened its brick-and-mortar store in Perkins Rowe on Labor Day weekend. The store quickly became more than just a retail space—it was a destination for those seeking something truly special.

Behind the scenes, however, the journey was not without challenges. After countless production struggles, Crystal and Wayne made the bold decision to take matters into their own hands. Ending an era of obstacles, they reshaped LMR into a brand with greater strength, independence, and control.

In 2024, LMR closed its physical storefront, marking the start of a new chapter. Today, the brand is focused on connecting with customers in fresh, dynamic ways—through pop-ups, trunk shows, and exclusive launches—while continuing its vision of expanding into the global market.

Bringing LMR to life has always been a labor of love, and it remains an honor to create fashion that inspires women of all sizes and shapes to truly love their reality.